Social Media Design Sizing Guidelines 2019

It is estimated that in 2019 there will be around 3.50 billion social media users globally. This makes Social Media the best platform to make people aware about your brand, product or services. Companies prefer to post visually enrich content to engage their followers however the challenge they face is in selecting the most appropriate image based upon content type and have it sized properly as per the Social Media Platform sizing guidelines.

It’s difficult; read not advisable to use a similar image on all Social Media platforms. Because of the different acceptable sizes, there are good chances that your uploaded image might cut off from the ends or get skewed ultimately losing the visually appeal which you expected.

We’ve compiled image sizes/dimensions in pixel, width & height of popular Social Media Platform which can help your design and influence better with your next social media post.

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • Pinterest
  • YouTube


Facebook is the world’s largest social network, there are around 1.56 billion daily active users. An image should be chosen wisely over here as the image displayed in a timeline would vary with the one displayed in the users news feed.

Image Dimensions | File Sizes

  • Cover image: 820 x 312 (minimum 400 x 150)
  • Profile image: ≥180 x 180
  • Shared post image: 1200 x 630
  • Shared link preview image: 1200 x 630
  • Event image: 1920 x 1080

Facebook Event


Twitter is also one of the leading social networks worldwide based on active users. As per Statista, there are more than 336 million monthly active users worldwide. In the course of time, Twitter has made several changes to its format.

Image Dimensions | File Sizes

  • Header image: 1500 x 500 | maximum 5 MB
  • Profile image: 400 x 400 | maximum 2 MB
  • In-stream image: 440 x 220


Instagram is one of the most popular & fastest growing social media site especially among youngsters. As per Statista, mainly the mobile photo sharing network had reached 1 billion monthly active users up from 800 million in 2017. Both videos and images can be published and edited.

Image Dimensions | File Sizes

  • Profile image: 110 x 110
  • Image thumbnail: 161 x 161
  • Shared photos: 1080 x 1080
  • Shared videos: 1080 pixels wide

Instagram Image


LinkedIn is the world’s largest digital professional network. It has more than 562 million users in more than 200 countries and territories in the world. The best platform for B2B sector, it is also a place where employers post job and job seekers post their CV’s, through this one can connect with other industry leaders too.

Image Dimensions | File Sizes

  • Banner image: 1584 x 396 | maximum 4 MB
  • Profile image: 400 x 400 (minumum 200 x 200) | maximum 10 MB
  • Company Cover image: 1536 x 768 (minimum 1192 x 220) | maximum 4 MB
  • Shared image: 1104 x 736
  • Shared link preview: 1200 x 628
  • Company logo image: 400 x 400 | maximum 4 MB
  • Company page banner image: 1128 x 376
  • Square logo (appears in company searches): 60 x 60 | maximum 2 MB

LinkedIn  Company Page


A social media web and mobile application company has more than 250 million monthly active users. Pinterest CEO Ben Silbermann considers Pinterest as “catalogue of ideas” that inspires users to “go out and do that thing”, rather than as an image-based social network. Also the majority of the content posted on Pinterest consists of external links.

Image Dimensions | File Sizes

  • Profile image: 180 x 180 | maximum 10 MB
  • Board cover image: 600 x 600 (minimum 55 x 55)
  • Pinned image preview: 236 pixels wide


YouTube has become a household name now; it has more than 1 billion users every month and is also available on many different types of devices.

Image Dimensions | File Sizes

  • Channel cover images: 2560 x 1440 | maximum 4 MB
  • Channel icon: 800 x 800
  • Video thumbnail: 1280 x 720

Since YouTube can be used through mobile devices, the channel cover image will vary in appearance across each device. Images at 2560 x 1440 will be optimized for TV screens, while desktop computers will display them at 2560 x 423. Mobile devices will display YouTube cover art at 1546 x 423, while tablets will display them at 1855 x 423.